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Japan Airlines Co., Ltd. (Japan)

JAL, Nihon Kōkū Kabushiki-gaisha, 日本航空株式会

Last modified: 2015-08-28 by zoltán horváth
Keywords: japan | japan airlines | jal |
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[Japan Airlines Co., Ltd.]
image by Zoltan Horvath, 09 February 2014


See also:


Overview

"Japan Airlines Co., Ltd. (JAL) (日本航空株式会社 Nihon Kōkū Kabushiki-gaisha), is a Japanese airline. JAL group companies include Japan Airlines for international and domestic services;JAL Express for international and domestic low-cost services; J-Air, Japan Air Commuter, Japan Transocean Air and Ryukyu Air Commuter for domestic feeder services; and JAL Cargo for cargo and mail services. JAL was established on August 1, 1951".
Source: http://en.wikipedia.org/wiki/Japan_Airlines
For additional information go to: JAL (official website)
Esteban Rivera, 08 February 2014


The Flag

Here are the flags: desktop flag, white horizontal featuring the old logo "JAL" in the middle, with the 2002-2011 logo.
"Landor Associates created JAL's brand identity in 1989. After Japan Airlines and Japan Air System merged, the Tokyo office of Landor and JAL worked together to create a new brand identity. Landor decided to use the "arc of the sun" image. The 2000s rebranding began in April  2002 and completed in April 2004. JAL announced that it would again change its branding on 1 April 2011".
Source: http://en.wikipedia.org/wiki/Japan_Airlines#Branding
"The JAL livery is called the tsurumaru (鶴丸) or "crane circle." It is an image of a Japanesered-crown crane with its wings extended in full flight. The Tsurumaru JAL logo was created in 1958 by Jerry Huff, the creative director at Botsford, Constantine and Gardner of San Francisco, which had been the advertising agency for Japan Airlines from its earliest days. JAL had used several logos up until 1958. When the airline arranged to buy new DC8, they decided to create a new official logo to announce the inauguration of their jet service world wide.
In the creation of the logo, Huff was inspired by the personal crests of Samurai families. In a book he’d been given,We Japanese, he found pages of crests, including the crane. On his choice of the crane, he writes: "I had faith that it was the perfect symbol for Japan Air Lines. I found that the Crane myth was all positive — it mates for life (loyalty), and flies high for miles without tiring (strength.)"
The tsurumaru livery was in use until 2002, when it was replaced by a livery called the "Arc of the Sun." The livery featured the motif of a rising sun on a creamy parchment-colored background.
On 19 January 2011, following its corporate restructuring, Japan Airlines announced that it would return to the classic tsurumaru logo starting on 1 April 2011".
Source: http://en.wikipedia.org/wiki/Japan_Airlines#Logo_and_basic_liveries
Esteban Rivera, 08 February 2014


Previous Flags

Circa 1959-1962:
[Japan Airlines Co., Ltd.]
image by Miles Li, 20 January 2015

The flag with five blue stripes should be dated circa 1959-1962.
Miles Li, 20 January 2015

Circa 1962-1969:
[Japan Airlines Co., Ltd.]
image by Miles Li, 20 January 2015

The flag with bilingual writings should be dated circa 1962-1969.
Miles Li, 20 January 2015