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Chrysler (U.S.)

Last modified: 2016-02-27 by rick wyatt
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[Chrysler flag] image by António Martins-Tuválkin, 16 June 2009



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Description

A flag is shown at this 2007 company article news.windingroad.com/earningsfinancials/david-e-on-chryslers-upside-down-logic-and-new-ceo/. More Chrysler logos are shown at www.viewimages.com/Search.aspx?mid=74078620&epmid=2.

It is an "Old Glory" red flag with white Chrysler medallion logo on it, which, trusting the Wikipedia article above, dates this flag roughly from 1995-2007.

António Martins-Tuválkin, 16 June 2009


Pentastar logo

[Chrysler flag] image by António Martins-Tuválkin, 20 June 2009

There was also the "pentastar" logo that used to grace the Chrysler flag flying outside their factory in Rockford, Illinois thirty years ago. It was white on medium-light blue.
Al Kirsch, 17 June 2009

According to en.wikipedia.org/wiki/Chrysler#Logos and en.wikipedia.org/wiki/Dodge#Logos, the same logo in different colors was used to symbolize the Chrysler brand (light blue) and the Dodge brand (dark red); the "pentastar" was introduced in 1962.09 and by 1981 it had replaced all logos in use by Chrysler-Plymouth/Dodge literature, advertisements, and dealership signage (starting in 1976 for Dodge), which situation lasted until the early mid nineties - in 1992 Dodge introduced the ram's head, in 1995 the Chrysler medallion was back in some use, and 1996 Plymouth adopted a logo based in it old Mayflower emblem); the pentastar was discontinued in 1998, with the Daimler merge. The pentastar image and name brands remain residually present in makers' marks, decoration, signage, and subsidiary brand names.

At blog.chryslerllc.com/blog.do?id=62&p=entry, as quoted in Wikipedia en.wikipedia.org/wiki/Chrysler#Logos, the "Pentastar" was "made of five triangles arranged so their bases formed the sides of a pentagon. The Pentastar was simple and easily recognizable, even on revolving signs, and was not tied to any particular automotive styling feature. Because the symbol contained no text, it facilitated Chrysler's expansion in international markets."

António Martins-Tuválkin, 20 June 2009