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Wendy's (U.S.)

White Flag
image by Randy Young, 1 April 2015

Red Flag
image by Randy Young, 1 April 2015

Description
Other Variations

See also:

Commercial Flags (index)
United States of America

Description

Wendy's is a competitor of McDonald's and Burger King, focusing on hamburgers, chicken sandwiches, and french fries. The signature component of Wendy's menu, however, has traditionally been their Frosty, which is an interesting amalgamation of a chocolate milkshake and a shaved ice beverage. Wendy's was also one of the first fast food restaurants to offer healthier side dish options instead of french fries, including salads and baked potatoes. Wendy's was founded by Dave Thomas in 1969 and is named after his fourth child. Her likeness quickly became an integral part of the company's various logos. In 2008, Wendy's sold out to Triarc Companies, Inc., the parent company of Arby's.

The Wendy's corporate flag has traditionally featured the logo of the period centered on a plain colored field. The current logo was adopted in 2012, and I have seen versions of the flag with the logo on a white field and on a red field. The 2012 logo shows a cartoon-like rendition of Wendy as a child, centered above the name of the company written in a faux handwriting script.

Randy Young, 1 April 2015

Other Variations

1969 Logo Version
image by Randy Young, 2 April 2015

Here is the Wendy's corporate flag featuring the 1969 company logo on a yellow field. The logo is the word "Wendy's" in arching, red block letters.
www.fbsind.com/FLAGPOLES/WendysFlags.jpg.600x0.jpg

Also, check out the 1969 Canadian Wendy's flag.

Randy Young, 2 April 2015

1982 Logo Version, Red Background
image by Randy Young, 6 December 2015

1982 Logo Version, White Background
image by Randy Young, 6 December 2015

1982 Logo Version, Yellow Background
image by Randy Young, 6 December 2015

When a new corporate logo was adopted in 1982, a new set of corporate flags appeared. The 1982 logo took the form of a old fashioned store sign, with a cartoon likeness of Wendy in a circle at the top, then the name of the restaurant in white letters using the style of the 1969 logo, and finally, at the bottom, a yellow block outlined in red with the words "OLD FASHIONED HAMBURGERS" in black capital letters. The logo was used on a red field, a white field, and a yellow field during the time that the 1982 logo was in effect. A photograph showing the flag with the yellow field can be seen at www.waymarking.com. The flag with the white field can be seen at www.flagoutlet.ca.
Randy Young, 6 December 2015

2009 Logo Version
image by Randy Young, 6 December 2015

In 2009, a new corporate logo was adopted, modifying the 1982 logo with the removal of the yellow block at the bottom and adding color to the skin of the caricature of Wendy at the top. I have only found examples of this logo on a white field.
Randy Young, 6 December 2015